Profile Response: Phil Bratty of Simply Bulk, Longmont, CO


HWWLT Logo on yellowLongmont, Colorado’s shady main street prompted me to dawdle on a hot summer Saturday afternoon. As I glimpsed the passing storefronts, Simply Bulk caught my eye. I stopped to check out this simple yet elegant store that sells a wide range of food and health products in bulk.

According to the USDA, 8.5% of the money we spend on food is for packaging. Add the recycling or waste disposal costs on top of that, and our penchant to put things in ever more custom containers has both an economic and environmental cost.

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Phil Bratty opened Simply Bulk 5-½ years ago, after working in the natural foods business with Wild Oats. The idea is simple, but the ramifications for how we live, and how we waste, are great.

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How will we live tomorrow?

IMG_2867“From my perspective, we are what we eat. When it comes to health and wellness that is where we start. Modern medicine treats symptoms rather than starting with the fundamental person.”



About paulefallon

Greetings reader. I am a writer, architect, cyclist and father from Cambridge, MA. My primary blog, is an archive of all my published writing. The title refers to a sequence of three yoga positions that increase focus and build strength by shifting the body’s center of gravity. The objective is balance without stability. My writing addresses opposing tension in our world, and my attempt to find balance through understanding that opposition. During 2015-2106 I am cycling through all 48 mainland United States and asking the question "How will we live tomorrow?" That journey is chronicled in a dedicated blog,, that includes personal writing related to my adventure as well as others' responses to my question. Thank you for visiting.
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